In Zambia, particularly in high-altitude regions like Lusaka and the Southern Province, winter temperatures can drop significantly. However, the reliance on unstable power grids and the high cost of electricity make traditional space heaters impractical. This has led to a surge in demand for a heated blanket, which provides targeted warmth without heating an entire room.
The market currently faces a challenge with low-quality imports that consume excessive power and lack safety certifications. Zambian consumers are increasingly seeking a low wattage electric blanket to ensure that their household energy consumption remains manageable during periods of load shedding.
Furthermore, the shift toward urban living in cities like Kitwe and Ndola has increased the preference for compact, easy-to-store heating solutions. The versatility of heated throw rugs allows users to transition from bedroom warmth to living room comfort seamlessly.